Circoloco

Circoloco is an international clubbing institution. Since 1999 it has been based in the famous DC10 in Ibiza, but over the years it has been able to bring its brand and its events all over the world. The partnership continues, but the communication style has undergone significant variation. It commenced with Instagram Stories in a 9:16 format, meticulously structured to provide users with a remote experience of the entire musical event. These stories were produced, edited, and post-produced live, covering all DJ sets of the event.

Simultaneously, Instagram Reels lasting 30-45 seconds were crafted, featuring the evening’s highlights to be shared in the days following. As the Instagram page flourished, a shift in communication style occurred, moving away from live stories and vertical formats towards 4:4 video carousels showcasing the best content, scheduled for publication in the week following the event. The experimentation with diverse formats and styles facilitated a transformation in communication and user engagement, ensuring continuous adaptation to evolving trends. Additionally, the 5:4 format was also explored for video carousels.